The People Behind Swimmr
Swimmr started because too much swimming content answers the wrong question. The question isn’t which earplugs are “the best” in the abstract. It’s which ones stay in during a flip turn. The question isn’t whether swimming is good for you. It’s how to get faster, stay healthy, and understand what your body is doing in the water. This site is built to answer the real questions, from people who have spent enough time in pools and oceans to know what those questions actually are.
Jake Morrow: Founder and Lead Writer
Jake swam competitively from age 10 through college, finishing as a Division II All-American in the 200m butterfly. After graduating, he transitioned into coaching age-group swimmers at a club program in San Diego while working in sports retail. That combination gave him both the performance knowledge and the gear literacy that most swimming writers lack.
He has been in and out of pools for over two decades: enough time to test most of what’s worth testing, answer the same gear questions several thousand times, and develop a coach’s impatience with evasive product recommendations. His writing is direct, based on real use, and aimed at swimmers who want the honest answer rather than the safe one.
Competitive background: Division II All-American, 200m butterfly. Current focus: coaching age-group swimmers and open-water events.
Specialties: Competitive swimming technique and training, gear reviews (watches, earplugs, goggles, suits), swimmer health, youth swimming.
Lily Shore: Contributing Writer
Lily grew up on the Oregon coast and has been drawn to the ocean her whole life. Not as a competitive athlete, but as a place of aesthetic and, frankly, spiritual significance. She is a graphic designer based in Portland, Oregon, and a recreational open-water swimmer who writes about the visual and cultural world that water and ocean living create.
Her contribution to Swimmr is the side of swimming culture that isn’t about lap times. The sea witchery aesthetic taking over Pinterest. Siren-inspired wallpapers and coastal color palettes. The ocean as a mood and a visual universe. She covers this with the eye of someone who has spent years building ocean-themed visual content, both professionally and for her own boards.
Ocean practice: Open-water swimming year-round in the Pacific Northwest. Morning coastal walks when possible.
Specialties: Ocean and water aesthetics, sea witchery and siren culture, coastal lifestyle content, visual inspiration roundups.