About Us

About Us

What swimmr.net is

swimmr.net is a swimming and water lifestyle site for people who care about pools, open water, gear, and the visual culture that grows around water. We publish practical guides and honest gear takes alongside ocean aesthetics, coastal moods, and pool design inspiration.

What you’ll find here

On the practical side: gear reviews without marketing spin, swimmer health guides, training notes for competitive swimmers and returning adults, and deep coverage of pools from design and cost to indoor builds and pool house architecture.

On the aesthetic side: sea witchery, siren moods, fisherman coastal style, ocean-inspired mood boards, and the visual worlds people build around their relationship with water. Not generic fitness content. Water, taken seriously.

If you want shopping hauls or game guides with no swimming angle, this is not the place. If you swim, love pools, or spend time near the ocean, you are in the right place.

Why we built this

Most swimming sites pick either sport or vibe. Sport-only content ignores the huge audience that comes to water for aesthetics and culture. Vibe-only content skips the real questions about gear, health, and training. swimmr.net exists in the middle: useful when you need an answer, atmospheric when you want inspiration.

Who this is for

Searchers with concrete questions about earplugs, pool costs, technique, or maintenance. Browsers collecting pool designs, coastal interiors, or ocean aesthetics on Pinterest. Competitive swimmers, recreational open-water swimmers, and anyone building a water-centered life online.

How we write

Every article is researched and edited to stand on its own. Jake tests gear before recommending it. Lily writes aesthetics from lived coastal reference, not from the outside looking in. For sourcing, updates, affiliate links, and what we will not publish, see our Editorial Guidelines.

Who writes here

Jake Morrow swam competitively from age 10 through college, finished as a Division II All-American in the 200m butterfly, and coaches age-group swimmers in San Diego. He writes about gear, performance, and the real questions swimmers ask. You will find his byline on reviews, training pieces, and swimmer health guides. Read Jake’s articles.

Lily Shore grew up on the Oregon coast and works as a graphic designer in Portland. She writes about ocean aesthetics, sea witchery, coastal living, and visual inspiration at the edge of the water. You will find her byline on mood boards, aesthetic roundups, and cultural pieces. Read Lily’s articles.

If a byline looks familiar, that is intentional. Jake and Lily are the people behind what you read here.

Behind the site

Day to day, what you read on swimmr.net comes from Jake and Lily. Behind the scenes, the site is operated by Lighthouse Retail Media (see our Legal Notice and Privacy Policy).

Where to start