Editorial Guidelines

swimmr.net is a swimming and water lifestyle site covering gear, training, pools, and ocean aesthetics. These guidelines explain how we research, write, update, and stand behind what we publish. If you believe we missed our standards, email contact@swimmr.net or use our contact page.

What we cover

Our strongest editorial areas include pool design and backyard builds, swim gear and honest reviews, training and technique for swimmers, swimmer health and safety, and ocean or coastal aesthetics. We aim for articles that help readers make a decision or understand a mood, not empty inspiration lists with no context.

We do not publish gaming how-tos, generic fitness filler with no water angle, or keyword-only pages written for search engines alone. See About Us for who writes here and what to expect on the site.

Accuracy and quality

Articles are written and edited by our named authors, Jake Morrow and Lily Shore. Gear pieces reflect real use where possible. Pool and training articles are checked for practical accuracy. When new information changes a story, we update the article or publish a clear correction with a date.

We review evergreen work on a rolling basis where practical. If you spot an error, tell us. We will verify and correct when appropriate.

Editorial independence

Editorial decisions belong to swimmr.net’s writers, not to advertisers or commercial partners. We do not accept payment to praise a product we would not otherwise recommend. If we mention a product, the assessment reflects our editorial judgment.

We sometimes use affiliate links where relevant, including retailer links such as Amazon. Those links do not control what we publish or how we present gear in an article. Affiliate links appear only where they add context, with neutral wording. Purchases through those links may earn a commission at no extra cost to the reader.

Original work and attribution

We expect original text and honest attribution. Plagiarism is not allowed. When we rely on another publication’s reporting, we credit and link to the source when possible.

Pinterest and similar platforms are sources of visual inspiration, not finished editorial on their own. We do not treat scraped or bulk-imported image boards as complete articles. Images should support the writing.

Human-led publishing

swimmr.net is built for readers who want thoughtful human voices, not generic auto-generated pages. Our named authors (Jake Morrow and Lily Shore) stand behind the work that carries their bylines. Automated text published without meaningful human review does not belong on this site.

Who operates swimmr.net

Day to day, what you read on swimmr.net comes from Jake and Lily’s editorial work. Behind the scenes, the site is operated by Lighthouse Retail Media (see our Legal Notice and Privacy Policy). Other websites run by the same company maintain their own editorial teams. Coverage here is chosen only when it serves swimmr.net readers.

Get in touch

We welcome corrections, story ideas, and feedback. Reach us at contact@swimmr.net or through our Contact page.